Want to build
With us as the creative communications force behind your employer brand, you’ll attract and retain great people.
We’ll work with you to define your employer proposition using detailed insights and then help you articulate them creatively. From there, we’ll help you to activate it in compelling, engaging, and relevant ways internally and externally.
Welcome to BrandPointZero. The next generation of employer brand thinking.
Get in touch
We’d love to hear more about your employer brand challenges,
and chat about how we can bring your culture to life to drive attraction, engagement and inclusion.
Our approach
Developing insights
From desk-based competitor research and surveys to focus groups and stakeholder interviews, we’ll get under the skin of your organisation, helping to provide clarity and understand what makes you distinctive as an employer.
Articulating your EVP
We’ll establish the common themes that run throughout your organisation, taking into account your audiences and business-specific requirements, to define your EVP (employer value proposition).
Creative articulation
Working with your teams, we’ll use your employer proposition to craft a creative platform for your employer brand. We’ll align it with your brand identity and tone of voice, balancing authenticity and aspiration while remaining relevant to your audiences internally and externally.
Asset development and launch
From launch campaigns, recruitment marketing assets and careers websites to internal comms, employee advocacy, and reward communications; we’ll work with you to embed your employer proposition throughout your whole candidate and employee journey.
The BPZ team
We’re a friendly collective of award-winning employer brand, marketing and communications professionals, driven by a common ambition to help our clients show their best side and do the right thing for their people.
From our sunny Bristol studio, we help organisations like the Financial Times, Hyundai, the V&A and NSPCC bring their employer brands and workplace cultures to life, by being collaborative, courageous and straight talking…and having fun along the way.
Insights
Leadership lessons from Gareth Southgate: Creating a workplace culture where people thrive 17 Jul When Gareth Southgate took the helm of the England football team in 2016, the atmosphere was less than ideal. Players were reluctant to don the […]
Bristol based PointZeroGroup has acquired world leading employee experience agency Home. 22 May The acquisition sees Home join a growing network of employee communications and experience agencies in Bristol under the PointZeroGroup banner, further strengthening the city’s reputation […]
Why start with EVP? 23 Apr Do you say “employer value proposition” or “employee value proposition?” At BrandPointZero we’ve (mostly) decided on the former. We think about EVP as a compelling […]
Let’s chat.
We’d love to hear more about your employer brand challenges,
and chat about how we can bring your culture to life to drive attraction, engagement and inclusion.