Just over a year ago, I wrote an article about the term ‘employer brand’, and everything I thought was wrong with it. Those beliefs had driven me and my co-founders to set up BrandPointZero. Our new agency would approach the world of employment communications and marketing a little bit differently.
We wanted to help our clients build more connected and effective organisations. Where their purpose, principles and spirit are communicated with clarity and consistency: internally and externally. So they remain relevant, and attract and engage with the right people. And most importantly, we wanted to help build sustainable models. To transfer skills into our clients’ own teams – so our creative solutions eventually become BAU, and we can move on to help them with the next ‘big thing’. Working with us was always supposed to be an experience which was enriching and empowering – as well as fun – for their people.
Over the last few months, the world has changed beyond any of our wildest dreams. Which has given me a little time to reflect on this. Have we managed to do that? Is our thinking still relevant? And are we, as an agency, still driven by the same purpose and living our own values one year (and one global pandemic) later?
Arguably, how organisations treat their people now (more than ever) will affect their brand reputation. We’ve all heard stories and formed opinions about the likes of Britannia Hotels, Wetherspoons, Virgin Atlantic and JD Sports over the last few months. For me, this reaffirms exactly what we’ve been saying all along. Your brand is a combination of what you stand for, how you behave, and what you offer people. All of which influence how they feel about your organisation, whether that’s as customers or employees.
Looking at the clients we’ve worked with over the last 18 months, I’m delighted to be able to say that we’ve stuck by our principles. We’ve delivered real value on some interesting and hugely varied projects. Just going through our case studies makes me feel incredibly proud of the relationships we’ve developed. All with like-minded clients we’ve come to know as friends. And the differences we’ve made to some impressive, purpose-led organisations.
I hope our own people and associates would also agree that we’ve been a decent bunch to work with. A team which treats all its people, suppliers and partners in exactly the way we’d like to be treated. Unwavering in our commitment to do our best work at all times, always thinking differently and bringing simplicity and a fun approach to everything we do.
While of course the future for everyone is uncertain, one thing’s for sure. We’re still excited about what we’re doing, as well as why and how we’re doing it.
If you’d like to know more, then just get in touch for a chat and cuppa any time. (All relevant chat platforms available, but you’ll have to make your own tea, I’m afraid!).
- Why mentoring matters 1 Oct No-one is too successful or too old, or too – well, anything, to have a mentor. Whether that’s in a personal or work capacity, having […]
- What do we stand for? 20 Jul Just over a year ago, I wrote an article about the term ‘employer brand’, and everything I thought was wrong with it. Those beliefs had […]
- Returning to work in the future of work 13 Jun As a self-confessed research geek, I was very excited to read this year’s Human Capital Trends Report by Deloitte. It was published a little later than […]