The business needed one brand framework to bring the whole organisation together – a north star that they could all follow.
So we ran workshops, interviews, and focus groups to discover the common ground between the various enterprises, before coming up with an overarching vision, mission and values.
Our priority was to embrace the beauty of the diversity, while finding a message every person could connect with.
The company launched its new vision at their inaugural Ambassador Conference in Barcelona.
We managed the content and agenda for the two-day event, which included a launch film, keynote addresses from the company president and CEO, carousel sessions around their future strategy and a detailed people-based session.
We also took a photographer, videographer, and artist to help us capture the spirit of the day. This meant team.blue got a memento of the day in the format of a three-minute film and a huge piece of street art which captured the key take outs from each of the carousel sessions.
Future plans include a whole company roll out, employer brand development – including a careers website – and a company-wide employee engagement strategy.