{"id":3461,"date":"2024-03-06T17:30:56","date_gmt":"2024-03-06T17:30:56","guid":{"rendered":"https:\/\/www.brandpointzero.com\/?p=3461"},"modified":"2024-03-07T11:22:12","modified_gmt":"2024-03-07T11:22:12","slug":"how-to-make-your-evp-work-harder","status":"publish","type":"post","link":"https:\/\/www.brandpointzero.com\/how-to-make-your-evp-work-harder\/","title":{"rendered":"How to make your EVP work harder"},"content":{"rendered":"

For many organisations, their EVPs & Employer Brands are associated with recruitment and resourcing. But during these uncertain economic times, we think the role of the EVP becomes much more important. \u00a0<\/span><\/p>\n

Whilst there are indications of green shoots, employees are feeling the pinch as the gap between outgoings and income decreases. Meanwhile, employers are tasked with finding new ways (beyond remuneration) to support and retain their workforces while maintaining productivity and morale. A powerful, often overlooked, tool that can help is your Employer Value Proposition (EVP). <\/span><\/p>\n

How does your EVP relate to the cost-of-living crisis? <\/span><\/h3>\n

According to the CIPD<\/span><\/a>, the proportion of employees who report that money worries have affected their ability to do their job has increased from 28% to 33%. Communicating your EVP more effectively reminds and reassures your people how supported and valued they are during challenging times. <\/span><\/p>\n

Openly discussing the impact of the cost-of-living crisis, and how you plan to address these challenges in a transparent way fosters trust and reassures your people that their concerns are being heard and addressed.<\/span><\/p>\n

So, what can you do? <\/span><\/h3>\n