{"id":2252,"date":"2021-11-30T14:47:46","date_gmt":"2021-11-30T14:47:46","guid":{"rendered":"https:\/\/www.brandpointzero.com\/?p=2252"},"modified":"2024-02-23T17:03:45","modified_gmt":"2024-02-23T17:03:45","slug":"communicating-organisational-change-comms","status":"publish","type":"post","link":"https:\/\/www.brandpointzero.com\/communicating-organisational-change-comms\/","title":{"rendered":"Eight principles to follow when communicating organisational change"},"content":{"rendered":"
In an uncertain world, change is pretty much the only thing we can be sure of. We all experience change through our lives and careers, but it\u2019s easier for some people to deal with than others. While some embrace change and are inspired and motivated by it, others find it uncomfortable and unsettling. Some can even actively try to resist it. That\u2019s why it\u2019s so important for organisational change communications to be managed carefully and thoughtfully. You might not be able to make it easy, but you CAN make it less hard.<\/p>\n
Here are our eight principles to follow:<\/p>\n
From the outset it\u2019s important that business leaders acknowledge what they know, and what they don\u2019t have the answers to right now. It\u2019s OK not to know everything, as long as employees clearly understand the \u2018why\u2019 and can understand what\u2019s driving the organisational change. Be honest, be transparent, and give your employees as much information as you can to prepare them for the journey ahead.<\/p>\n
Your employees are much more likely to join you on this journey if they know where they\u2019re going. So share your vision and long-term goals, or as much as you can at the very beginning. Acknowledge that the path to getting there may change, but the destination is still the same. Be open about the challenges ahead, and communicate it in simple language that your colleagues will understand and engage with.<\/p>\n
Whilst the change taking place may be the same for everyone, for example a company-wide pay cut, you need to acknowledge that this will impact different people in different ways. So messages need to be tailored to different audiences, ensuring individuals feel like they\u2019re being listened to and, more importantly, heard.<\/p>\n
Nothing makes employees more wobbly than the sense that they\u2019re not being told what\u2019s going on. That they no longer know where they stand. Regular updates are essential. With consistent communication aligning with the original narrative, and a continuing spirit of openness and honesty. Even if you have nothing new to say, telling people there\u2019s no news is better than staying silent and leaving people to speculate and worry.<\/p>\n
It\u2019s much easier to keep colleagues interested and engaged if they understand exactly how the organisational change will impact their role day-to-day. For some it will be less than others, so break the change down for individuals and give them support and resources to adjust.<\/p>\n
People like to consume information in different ways, so cater for different audiences. Don\u2019t be afraid to be creative as long as you\u2019re also being sensitive to the subject matter. Mixing up different media and messages will ensure your employees don\u2019t \u2018switch off\u2019.<\/p>\n
Your leaders are the ones who will smooth the path for change at a team and individual level, so give them the tools and resources they need to succeed. Their focus, consideration and positivity will inspire and encourage others to follow suit, so ensure they\u2019re entirely equipped for the journey.<\/p>\n
In a time of organisational change, it\u2019s even more important to acknowledge the milestones and the small wins \u2013 these celebrations bring people together and boost morale, and remind everyone that even though you may not have reached your goal yet, you\u2019re heading in the right direction.<\/p>\n