Just over a year ago, I wrote an article about the term \u2018employer brand\u2019, and everything I thought was wrong with it. Those beliefs had driven me and my co-founders to set up BrandPointZero. Our new agency would approach the world of employment communications and marketing a little bit differently.<\/p>\n
We wanted to help our clients build more connected and effective organisations. Where their purpose, principles and spirit are communicated with clarity and consistency\u200b: internally and externally. So they remain relevant, and attract and engage with the right people. And most importantly, we wanted to help build sustainable models. To transfer skills into our clients\u2019 own teams \u2013 so our creative solutions eventually become BAU, and we can move on to help them with the next \u2018big thing\u2019. Working with us was always supposed to be an experience which was enriching and empowering \u2013 as well as fun \u2013 for their people.<\/p>\n