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LV= General Insurance: Recruitment marketing films

Image of lady walking along Bournemouth beachfront

LV= General Insurance (LV= GI) is one the UK’s largest insurance brands and they need to be able to attract and retain the best people.

To inform candidates about what it might be like to work for LV= GI, we were asked to produce five recruitment marketing films focussed on office locations to be used on Launchpad, their Customer Service recruitment platform, to provide an authentic view into life in these offices.

Our approach

Our creative approach was to show the energy, enthusiasm and excitement coursing through the different LV= GI offices and to let candidates see themselves as part of the picture. Producing successful recruitment marketing films is all about getting the right people involved. We worked with team leaders to select those who were not only passionate and who personified LV= GI, but could also bring LV= GI to life in front of a camera.

We had just two weeks to plan and one day to shoot in each location, so we created extensive briefing packs for participants to make the most of the time we had with them.

Photo of cameraman filming LV= GI welcome films
Image of film participants being filmed

Our solution

Our solution was to create films that followed a similar format, but that all had one thing in common; the passion that staff had for their roles and their customers.

So, without further ado, here are our videos on Life at LV= General Insurance…

BRILLIANT!!!!! Absolutely LOVE IT.

Claire Hird, Operations Director at LV= GI


I must say I LOVE THEM 🙂  Well done, cracking job.

Neil Harvey, HR Resourcing Manager

The results

The videos now feature on the careers website as well as Launchpad. Recruitment teams are now receiving on average 20% fewer questions on life at LV= GI because candidates have a better understanding of the role and working environment.

Fancy a chat about your project? Get in touch here.


fewer questions to the recruitment team