Our approach
We created a film to highlight synergies and show how, at a very high level, L&G and LV= GI’s values are already connected. The creative concept ‘the perfect blend’ allowed us to show:
- the coming together of the two organisations;
- that there were many shared or similar values;
- how the onus is on everyone to live these values.
Our solution
We worked with the team in Birmingham and asked them to tell us how they were feeling about the transition, and what they thought of the LV= GI values. By then pulling out the LV= GI values on screen as the employees were talking, we showed clearly where they crossed over.
We concluded with a rallying call to action, encouraging employees to take responsibility themselves and to get involved.
This film was shown as part of values workshops and will be publicised through the welcome box – sent to all new starters as part of their onboarding process.
The results
This project kicked off in February 2020. Only three weeks after the initial brief, the video was presented to the team at L&G – fully scoped, storyboarded, approved, arranged, filmed and edited.
The film was shared at the Values launch event and was really well received.
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Love the film, think it really captures the energy and passion really well
Nikki Matthews, LV= GI Communication and Engagement Manager
