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Inspired Villages: Putting recognition and wellbeing first

Image of Inspired Villages manager and resident

Inspired Villages is one of the UK’s most ambitious retirement village operators. When the coronavirus pandemic hit, they (quite rightly) felt a huge responsibility to look after their elderly residents. One which their employees stepped up to admirably.

Our brief was to capture their inspirational stories and document 2020 in a way which could make their people proud. And then to reinforce the message that employees’ wellbeing was just as important to the business as that of their residents – and to give recognition and thank them for all that they were doing.

Our approach

We gathered lots of content, and focused on the great work employees were doing to protect residents and make the business a success. We then worked with the People and Culture team to work out how we could distribute and amplify these stories both internally and externally, in an impactful way, but also to give recognition to employees who had worked so tirelessly throughout the pandemic.

Image of Inspired Villages care kit

Our solution

Firstly we created a short film using employee generated content. They broadcast this at a weekly company event in September and used it as an opportunity to say thank you.

We also produced the second annual ‘Little Book of Inspiration’ (read more about the first one here). This contains special features on employees who have gone above and beyond, also highlighting milestone events over the last year.

In October, as lockdown 2.0 was announced, we sent care packs to all employees. These contained branded hand-sanitisers and masks, together with the Book and an accompanying card with a supportive message.

The climax was the VIVAs (Very Inspired Villages Awards) – a recognition event for employees across the business, held on 6th November.

The results

The full impact of these initiatives is still being felt, but early indications are extremely positive.

In a pulse survey towards the end of the summer, the company engagement score would have placed them at number 11 in the TT100 best companies listings (up from 55 in November 2019).

Best companies 3* extraordinary rating achieved