Skip to content

Research project to define Hyundai’s EVP

Image of Hyundai car and lady running with prosthetic leg

Hyundai Motors Europe are on an exciting journey to develop their Employee Value Proposition (EVP) and we were tasked with carrying out a research project to understand the motivations and perceptions of their employees.

Our approach

We fully integrated ourselves in the business in order to understand what it’s like to work at Hyundai. Our research consisted of:

Graphic with text 'Interviews with regional leaders across Europe', 'Employee focus groups', 'Interviews with Senior Leaders & recruiters' and 'Extensive competitor analysis & audit of existing communications'.

(And, of course, trying some of their delicious Korean cuisine!)

Our solution

We presented our findings in a comprehensive report, in which we developed a succinct list of themes:

Our research highlighted key trends; that Hyundai is fast moving, ambitious, diverse, supportive and encourages independent thinking. But we also highlighted disconnects and areas that Hyundai would be able to address.

The results

The result was the ability to map these trends to key themes and pillars and provide recommendations on how they could evolve their proposition and messaging framework. And, in turn, they formed basis of our data led EVP document – read more here.

Very extensive research, such a thorough process – thank you for your insights