We fully integrated ourselves in the business in order to understand what it’s like to work at Hyundai. Our research consisted of:
(And, of course, trying some of their delicious Korean cuisine!)
We presented our findings in a comprehensive report, in which we developed a succinct list of themes:
Our research highlighted key trends; that Hyundai is fast moving, ambitious, diverse, supportive and encourages independent thinking. But we also highlighted disconnects and areas that Hyundai would be able to address.
The result was the ability to map these trends to key themes and pillars and provide recommendations on how they could evolve their proposition and messaging framework. And, in turn, they formed basis of our data led EVP document – read more here.
Very extensive research, such a thorough process – thank you for your insights