Our first job was to articulate Historic England’s people promise and proposition: Actively seeking new perspectives.
This is a clear statement of intent: Historic England is keen to hear from candidates with open and curious minds, whatever their background or lived experiences.
We used this narrative to build a creative concept ‘A place for everyone’.
We then developed a suite of marketing materials using potential employees – people of different ages and ethnicities – asking questions about their careers, which Historic England would be able to answer.
We also used the creative to highlight the emotional connections we all have to historical places and spaces. This demonstrated that Historic England’s work is relevant to everyone.
We developed a brand positioning film, social media adverts and posts, content for their careers website and event collateral for young audiences – all showing what’s unique about Historic England, and appealing to a wider audience.