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Exceptional events to dial up the feel-good factor for Saga

When Saga needed to bring their colleagues together to celebrate their achievements, they approached us for help.

We’ve been working with the over-50s insurance and travel company for nearly two years now. Our task is simple – to engage their employees to make sure each and every one of them feels valued.

We’ve supported them with everything from values articulation to tone of voice workshops, from employee events to wellbeing programmes.

The challenge

Saga asked us to help them host a series of employee events to bring their people together. So first we sought to understand what Saga hoped to achieve from each event. Would they be in-person or online? How many people would attend? How do we deliver the exceptional experience that their employees have come to expect?

We then planned each event meticulously, often working with our partners at AnnSquared.

Our approach

  • A fun Christmas Workplace event which more than 2,400 people tuned into
  • A Children’s Christmas event ¬– an in-person party complete with reindeers and an appearance from Father Christmas himself
  • The Saga Success Awards, including a three course dinner and entertainment
  • Family Fun Day – a summer employee engagement event with a BBQ, inflatables, children’s entertainers, face painters, petting zoo and much more
Saga events Christmas
saga success awards event
saga summer event

The results


Festive Finale Workplace Event

The virtual event was really well received by Saga employees with comments flooding in on Workplace – direct feedback such as “What a workplace SAGA is – now I know why people literally never leave!” show the feelings of pride and value we set out to achieve.

“It was a brilliant team effort. Thank you for your support. The way it built throughout – I thought it was exceptional” “This is awesome, go SAGA!”

“What an amazing festive finale, well done to all involved, well done to all the winners and Merry Christmas everyone #alwaysproudtoworkforsaga”

What a way to see out the year – thanks to everyone involved!” “What an amazing business we all belong to”

Success Awards

Steve Hannam, Head of People:
“What a great evening. Huge thanks and well done to all those involved in the planning and delivery of such a fabulous event.”

Got a project? Let’s talk

We’d love to hear more about where your organisation is heading, and chat about how we can bring your culture to life to drive attraction, engagement and inclusion.