Our approach
The Engage programme consists of nine pillars representing different initiatives. We asked employees what their motivations were for being involved with each of the pillars.
By doing this we were able to highlight the great content the programme already had, and showcase the benefits of being involved.
Our solution
Filmed in a day and edited in a week, we delivered a film which built in pace, conveyed excitement and clearly showed the benefits of the programme. We paired it with an uplifting soundtrack to reflect this momentum, so overall, employees were inspired to get involved.
Overall, managers saw a real buzz across the office and they saw a significant rise in their people taking up more learning modules.
The results
The Engage intranet page saw double the traffic in the following week after the event. The team received 35 enquiries about getting involved immediately after the event, and there was also a big uptake for a following ‘Personal Brand’ event.
Overall, managers saw a real buzz across the office and they saw a significant rise in their people taking up more learning modules.
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35
New enquiries
2x
Web traffic