We always start by getting under the bonnet of our client’s business, so we really understand who employees are, and what makes them tick.
Next, we get to know the brand inside-out, studying visual look and feel, imagery, and tone of voice.
Working with DMs we developed a communications strategy, getting the messages right and making sure we used the right channels to reach every employee. This was the key to making the plan inclusive.
Once we had a creative concept, we got to work writing copy and creating assets. A brochure served as the main information hub, supported by a suite of emails, videos, posters and flyers, all beautifully designed to work with DM’s distinctive brand.
The videos were aimed at educating those who hadn’t been part of a share plan before, or maybe had never bought any type of investment product.
We developed a tailor-made calculator, so employees could work out their individual tax savings. And finally we produced a toolkit, so managers could work with their teams to make sure they understood the plan.